Anti Waste

Designing out waste, by designing with waste.

1 billion umbrellas are broken, lost, discarded each year (worldwide). Anti takes discarded, lost, and broken umbrellas and transforms them into desirable, must-have products.

They commissioned us to innovatively transform their digital appearance design into an e-commerce site. The challenge was to create not only a fully functional and easy-to-use e-commerce site, but to also create ecological awareness for those who love beautiful products. We came up with a minimal, urban, “in lighted” design that communicates a strong personality with memorable digital imagery for the brand.